As a hands-on design leader, I currently serve as AVP – Design at HT Digital,
leading multidisciplinary teams to craft user-centric, scalable digital experiences
that align with both customer needs and business goals.
With over 12+ years of experience designing and scaling digital products across
Fintech, Travel, Edtech, Live-streaming, Live Games & Fantasy, Native Advertising
and more — I bring a strong foundation in user-centered thinking, product strategy, and
organisational design.
At HT Digital I lead design across multiple verticals — News, Fintech & Affiliate
— spanning products like Hindustan Times (HT), Live Mint, and Mint Money. I drive end-to-end
product design across consumer and fintech ecosystems, aligning design strategy with
business goals across print, digital, and credit verticals.
Prior to HT Digital, I served as Head of Design at BharatPe, a leading fintech
platform in India. I led end-to-end design across both the merchant and consumer
ecosystems — QR payments, UPI-based solutions, lending, and smart POS. Our platforms
served over 5 million DAUs and enabled ₹600 crore (~$72M) in monthly loan
disbursals. On the consumer side, I helped shape a comprehensive financial suite
including UPI payments, co-branded credit cards, personal loans, and a growing wealth-tech
vertical serving India's Tier 2 cities through Mutual Funds, Fixed Deposits, and Insurance.
Before BharatPe, I was a founding design member at apna.co, where I scaled the
design team from scratch and helped build a job platform for India's blue & gray-collar
workforce. I collaborated closely with product and business leadership to define strategy,
build cross-functional alignment, and execute against quarterly OKRs.
Prior to that, I worked as Design Manager at MakeMyTrip, leading Growth, Holidays,
and Design Systems. I drove the platform's expansion to the Middle East, launched
multilingual Arabic experiences, and spearheaded the "Khojo Bharat" campaign under
Incredible India to promote domestic travel post-pandemic.
Earlier, I spent four years in Abu Dhabi as a Founding Design Member at Algorythma,
a tech initiative by ADFG. I helped launch Swoo, a live-streaming platform, and
contributed to government-backed initiatives including Saal.ai
and an academic portal for the Abu Dhabi Air Force — while building in-house
product and design teams.
My journey began at InMobi, working on native advertising with OEMs like Samsung
and LG. I was part of the founding team that built
Glance.ai — now a unicorn and a cornerstone of lock screen
content innovation.
I hold a Master's degree (M.Des) in UX Design from IIT Kanpur and a
Bachelor's degree (B.Des) from NIFT Delhi — both premier institutions grounded in
design thinking and research-led problem solving.
Now, as AVP – Design at HT Digital, I continue to seek challenges that allow me to tackle
complex user problems at scale, mentor teams, and create impactful solutions that blend
product thinking with empathy and craft.